Target
2021-present
Role: Community Manager
Collaborated with Target’s social and creative teams to manage cross-channel communities and priority marketing campaigns.
Crafted timely social activations for Twitter, Threads, TikTok, Instagram, and Facebook.
Supported crisis listening efforts and implemented a tiered, owned crisis response protocol.
Identified and wrote copy for culturally relevant engagement opportunities to increase brand awareness and affinity.
Impact at a Glance:
+57% increase in total engagements YoY on Twitter ↗︎
+58K members since launch of Target Fam Facebook Group ↗︎
Shorty Award Finalist for Online Community ↗︎ (Target Fam Group)
+650K Instagram ↗︎ followers in first year
+196K engagements on culturally relevant external response opportunities in 2023
