G FUEL: Stay in the Game
2022
Role: Strategy Director
Although women make up over 45% of gamers, many face discrimination and harassment in online spaces. As the market leader in gaming energy drinks, G FUEL has the opportunity and obligation to help women stay in the game.
180 survey respondents
10 in-depth interviews
1 strategy
The Ask
Find a way to expand G FUEL’s target audience while engaging their core markets.
The Solution
Women.
