Kendra Scott WEL Institute
2022
Role: Strategist
When we get a chance to celebrate ourselves, the jewelry we receive to commemorate our achievements stays with us through the years.
The only thing that could make these moments better is knowing that, with every achievement we celebrate, we are helping others with theirs.
2 surveys
265 respondents
2 in-depth interviews
1 single most important thing
The Ask
Develop an awareness campaign for Kendra Scott’s Shop for Good featuring “giveback suites'' that directly benefit KS WELI.
The Solution
Milestone for Milestone celebrates students’ milestones and allows them to give back to the institution that gave them so much.
