Mixby’s Murder Mystery
2021
Role: , Co-Creative Director, Writer, Experience Designer
What better way to playtest and promote Mixby ↗︎, a microsocial geo-based photo-sharing network, than a real-life game of Clue?
The Ask
Design an experiential activation with Mixby at its core to promote app usage and gather UX and UI feedback through playtesting.
The Solution
A Mixby Murder Mystery wherein four groups, all in separate rooms with different physical and digital hints, must use Mixby to piece together the murderer, murder weapon, and circumstances of Brad Boddy’s death.
