Animal Crossing — Julia Schoos

Animal Crossing: New Horizons - Play On!

2021

Role: UX Researcher

Animal Crossing: New Horizons was perhaps the most anticipated Nintendo Switch title, particularly at the advent of the pandemic. Soon after, however, users began experiencing fatigue and burnout from their islands. Enter Play On!

Play On! was a class project for Texas Immersive Institute and not commissioned by Nintendo Inc.

6 coded in-depth interviews

2 audience profiles

1 experiential solution

The Ask

Investigate the causes and solutions for burnout in Animal Crossing: New Horizons players.

The Solution

Play On provides quality of life updates to the main game and upgrades Animal Crossing’s section of the Nintendo Online app to allow users to stay connected with their villagers even when they’re apart.

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