Prep-U
2020
Role: Strategist
Prep-U provides a solution for boy parents everywhere in their efforts to start their sons on an all-natural personal care regimen during the formative transitional years between elementary school and high school.
Real guys smell. Let’s make sure their deodorants are all-natural, all-real.
44 Survey Respondents
10 In-depth Interviews
2 Target Audiences
The Ask
To develop the strategy and tactics to improve Prep-U’s top-of-funnel numbers for awareness, consideration, and conversion.
To provide a tactical plan to drive loyalty and advocacy for Prep-U.
Objectives:
Increase conversion of new customers by 20% through optimized website design
Increase web traffic to 1,000 visitors a day.
Maintain 30% of all new customers through loyalty programs
The Solution
Real Clean, Real Guys positions Prep-U as the personal care brand of choice for young men. In their pursuit of real, all-natural products, we propose that Prep-U engages with “real guys”—the guys in marching band, esports, or their high school’s track team—and alleviate the trouble of establishing a personal care routine for these guys (and their parents) by way of a personal care subscription box and introducing them to informative yet entertaining content at several pivotal touchpoints.
Find the full deck here ↗︎.