Bumble Bizz
2019
Role: Strategist
When people think of Bumble, nearly everyone thinks of Bumble Date. Changing that is the obvious (but admittedly almost impossible) solution—what if we leaned into it instead?
60M+ Total Impressions
3 Case Studies
94 Survey Respondents
The Ask
An awareness campaign for Bumble Bizz to distinguish it from its Date counterpart and uniquely position it among competing networking apps.
The Solution
To truly capitalize on the marvel Bumble has on its hands, Bizz has to embrace its connection to date. The effortless, safe, and empowering sphere created by Bumble spills from Date into Bizz, not by accident, but because it’s the self-prescribed formula for revolution.
Find the full deck here ↗.
