Mastercard: Path to Priceless
2019
Role: Strategist
Path to Priceless is an awareness campaign seeking to make consumers aware of Mastercard’s contactless payment options and how they can remove friction from the journey leading up to priceless moments.
The Ask
Create a national awareness campaign increasing awareness around the following objectives:
Mastercard is a good way to pay for everyday purchases.
Mastercard is a good way to pay for online purchases.
Mastercard is the brand that you associate with contactless payment.
The Solution
“Path to Priceless” is a national campaign with local activations in target-heavy areas such as Fairfax, Chesapeake, Gilbert, and San Jose. By increasing awareness for Mastercard, Path to Priceless increases the total number of digital transactions in the marketplace, subsequently increasing Mastercard’s share of those transactions.
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